Flore & Zephyr

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Dans ce nouvel épisode de Call me Maurice, j’ai eu le plaisir de revoir Laura et Amaury de la bijouterie éthique Flore & Zephyr. Je vous avais déjà parlé du couple à l’occasion d’un article présentant leur travail. Aujourd’hui je retrouve avec plaisir le duo fusionnel pour découvrir leur nouvelle collection 100% masculine, la collection dockers !

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A propos de Flore et Zephyr…

Amaury : On a fondé Flore et Zéphyr avec l’envie de faire évoluer la joaillerie vers des pratiques plus responsables, plus respectueuse des hommes et de l’environnement. On a choisis de travailler avec l’or fair mined qui est pour nous une garantie qui nous assure le traitement des déchets lors de l’extraction de l’or, que les mineurs aient un accès au soin et qu’il n’y ait pas d’enfant dans les mines

A propos de la collection masculine…

Amaury : Nous pensons que c’est une demande assez commune chez les hommes, qui ne trouvent pas forcément chaussures à leurs pieds en matière de bijoux. J’ai demandé à Laura de faire quelque chose d’assez élégant, épuré et avec du cachet. Et je trouve que c’est assez bien réussi !

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A propos des inspirations…

Laura : Pour cette collection, il y a deux inspirations. La première est très industrielle, d’où le shooting de cette collection qui s’est déroulé sur les docks, avec un côté industriel et portuaire, mais aussi une inspiration très épurée qu’on retrouve dans chacune de nos gammes.

Amaury a été mon cobaye pour cette collection. Il m’aiguillait sur les pistes à prendre et celle à écarter.

A propos des bijoux…

Laura : On a imaginé toute une déclinaison de bracelet de différentes largeurs ; un très fin, un moyen et un large. Ils existent en différente couleur, en argent et en argent rhodié noir, mais aussi avec différente textures, des rainurés et des mattes. Tout ça permet de s’amuser à les combiner en fonction de l’humeur du jour !

 

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A propos de mode masculine…

Amaury : J’ai beaucoup été marqué par le style vestimentaire de mon père, qui a porté pendant toute sa carrière des cravates Droopy. D’un point de vue positif, j’apprécie beaucoup le style de Mike Jaegger, parfait mix entre l’élégance britannique et le débraillé du rock !

A propos de l’avenir…

Amaury : On aimerait bien se développer dans des concept stores parisiens et commencer notre internationalisation avec l’Allemagne et l’Autriche dans un premier temps qui sont des marchés dans lequel l’équitable, l’éthique et le made in France ont beaucoup de potentiel. D’ici quelques années on espère avoir un showroom parisien.

Photos : Fiona Gajowski

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